We Operate with Transparency, Innovation, and Purpose
We design connected solutions that empower merchants, brands, and delivery partners through transparency and technology. From digital storefronts to smart logistics and AI-driven insights, Factory Market OS builds trust, efficiency, and growth — one transaction at a time.
Transparent
Built on open data and full visibility for every merchant and partner
Integrated
Unified commerce, delivery, and customer engagement in one OS
Automated
Personalized automation that adapts to every business model
Connected
A cross-disciplinary team combining tech, logistics, and marketing expertise
Here's How We Got Started
The Begining
Our story began with one goal: to empower local commerce through technology. Founded in Costa Rica, Factory Market grew from a single idea — that digital tools could connect merchants, couriers, and consumers into one shared ecosystem. Today, that vision powers marketplaces across LATAM.
Acquisition
Finovate has been acquired by NM Holdings, LP, a financial services distribution company, to drive future growth and support ongoing mergers and acquisitions plans.
Partnership
Finovate has formed a partnership with Meks Capital Group, LLC, a financial services holding company, to drive continued growth through mergers and acquisitions.
Expansion
Finovate has been acquired by Move Holdings, LP, a financial services distribution company, to fuel future growth and advance ongoing mergers and acquisitions strategies.
We Always Put Your Growth First
Driven by a relentless focus on “why,” we integrate our services to uncover, design, and deliver the most impactful outcomes for you. Instead of relying on predefined processes, we take a hands-on approach—collaborating closely with your teams to craft practical, end-to-end solutions tailored to your needs.
“Our purpose is to empower local businesses to grow smarter, move faster, and connect their communities through technology.” –
Will Umaña
2025 LATAM Digitalization Impact Report
- 2025
