Team

Will Umaña

Vice President
“Like all Factory Market team members, I work each day to advance our vision toward a world where everyone can love their life and work. I’m William Umaña, founder of Factory Market OS—an integrated suite that unifies storefronts, logistics, and growth automation so businesses in LATAM can launch fast, fulfill reliably, and compound profits with data..”
Email address
business@factory.market
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Expertise
Financial Planing
Investment Management
Insurance & Risk Management
Alternative Investments

William specializes in designing interoperable data systems that connect commerce, logistics, and customer engagement across the Factory Market OS. His expertise lies in translating complex market operations into intelligent, automated frameworks — enabling real-time insights, seamless integrations, and sustainable growth for merchants, partners, and brands.

The experts

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