The Rise of Connected Commerce in Latin America

Latin America is not catching up to the digital revolution — it’s rewriting it. Across Costa Rica, Mexico, and Colombia, small merchants are evolving into data-driven ecosystems, powered by logistics, fintech, and automation. The new wave of commerce isn’t built on ads or apps — it’s built on connection. Factory Market calls this movement Connected Commerce — where technology, people, and payments move in sync, turning every transaction into a story of progress.

Inside the Evolution of Factory Market OS

Factory Market OS was born from a single vision—to unify commerce, logistics, and payments across Latin America. The platform operates through three core pillars: ShopShop (Marketplaces & Retail), Fast (Logistics & Delivery), and Factory (OS Automation & Data). Together, they create an operating system that simplifies complex processes and helps companies scale without losing control of their operations.

ShopShop connects merchants to buyers across multiple channels, syncing inventory, orders, and payments in real time. Fast automates dispatch, routing, and tracking for thousands of deliveries each day. Factory provides AI-powered insights that help brands understand their data and customers. This connected architecture transforms how Latin American businesses operate — efficiently, locally, and sustainably.

Report

2025 Connected Commerce Report / Download the Study

Exploring the Impact of Connected Commerce

While technology alone does not guarantee success, connection does. A well-orchestrated digital ecosystem gives merchants real-time visibility into orders and customer behavior, creating momentum for growth and trust among buyers and partners.

A merchant’s investment in digital tools is often the strongest signal of confidence in the future. These leaders don’t wait for change—they create it through automation, data, and community. The result: consistent growth built on insight and execution.

Essential Growth Metrics Revealed

When analyzing connected commerce, entrepreneurs focus on key growth signals that reveal operational health. Factory Market identifies four core metrics:

F (Fulfillment) – Measures on-time delivery rates.
R (Retention) – Tracks repeat customer engagement.
C (Conversion) – Shows checkout to purchase success.
A (Automation) – Indicates process efficiency and AI impact.

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