Inside the Evolution of Factory Market OS
Factory Market OS was born from a single vision—to unify commerce, logistics, and payments across Latin America. The platform operates through three core pillars: ShopShop (Marketplaces & Retail), Fast (Logistics & Delivery), and Factory (OS Automation & Data). Together, they create an operating system that simplifies complex processes and helps companies scale without losing control of their operations.
ShopShop connects merchants to buyers across multiple channels, syncing inventory, orders, and payments in real time. Fast automates dispatch, routing, and tracking for thousands of deliveries each day. Factory provides AI-powered insights that help brands understand their data and customers. This connected architecture transforms how Latin American businesses operate — efficiently, locally, and sustainably.
Exploring the Impact of Connected Commerce
While technology alone does not guarantee success, connection does. A well-orchestrated digital ecosystem gives merchants real-time visibility into orders and customer behavior, creating momentum for growth and trust among buyers and partners.
A merchant’s investment in digital tools is often the strongest signal of confidence in the future. These leaders don’t wait for change—they create it through automation, data, and community. The result: consistent growth built on insight and execution.
“Before Factory, our orders lived in chaos. Now, everything flows from one dashboard — orders, drivers, payments. It feels like our business finally thinks for itself..”
Will Umana, CEO & Owner Tweet
Essential Growth Metrics Revealed
When analyzing connected commerce, entrepreneurs focus on key growth signals that reveal operational health. Factory Market identifies four core metrics:
F (Fulfillment) – Measures on-time delivery rates.
R (Retention) – Tracks repeat customer engagement.
C (Conversion) – Shows checkout to purchase success.
A (Automation) – Indicates process efficiency and AI impact.